市场营销, 在最高水平上, is the practice of showing people how they should feel about your company.
Telling your client that 90 seconds is the ‘correct length’ is like telling them that being funny is the right approach to take with their next corporate video.
Knowing how to craft a video that communicates an important message that resonates with your target audience – that’s what’s valuable today and that’s what businesses should be paying for.
What do you want to happen when people finish watching your video?
Your prospects are more inclined to listen to strangers talking about your company than to listen to you talking about your company.
Video projects should never start with ‘creative,’ they should start with a business need and a fully defined set of messages that resonate with your target audience. 一旦它就位，你就会变得聪明起来.
你喜欢什么?, 一百万人都在说‘你来了’, that was alright… or a few hundred thousand saying ‘THAT WAS FRICK’EN AWESOME!!!’
You have to ensure that you craft a message that is tailored to the specific concerns of a very well defined audience.
“The rewards of the journey far outweigh the risk of leaving the harbour.”
You need to ensure that your 视频制作 company has adequate insurance in place to cover all contingencies and risks related to your 视频制作.