TVs panel “Online video”, “web video” and “Internet video” are terms that will soon fade from our lexicon. Soon, more sophisticated forms of video management 将导致这些术语被简单地缩写为“Video”. While the portable bandwidth of DVD’s and now Blu-ray will continue to be used for some time, faster broadband and wireless speeds will result in all media moving “online”. Broadcast television will become just one piece of the Internet. 视频将成为商业营销的主要媒体形式. 把富媒体和社交媒体混在一起,澳门赌场推荐网址hgg是公司宣传自己的方式发生了深刻的转变. 你的公司网站将很快包含各种不同的视频和富媒体资产,这些资产将用于区分你的产品, 教育你的澳门威尼斯人官网mg游戏并影响你的影响者. Here are 26 examples of how video is being used by companies today to help move their businesses forward: 1. Customer Testimonials 没有什么比看到和听到你的澳门威尼斯人官网mg游戏(在他们自己的环境中)赞美你的产品和服务的优点,并解释你如何帮助他们实现他们的商业目标更有吸引力的了. 2. Video Success Story 让澳门威尼斯人官网mg游戏(尤其是大澳门威尼斯人官网mg游戏)同意对着镜头谈论你的公司通常是一件很有挑战性的事情. 你仍然可以通过你自己的演讲者来展示澳门威尼斯人官网mg游戏的成功,他们可以专门谈论澳门威尼斯人官网mg游戏的成功,或者泛泛地谈论该行业的一家公司的成功. 3. Video Case Study 一个视频案例研究结合了澳门威尼斯人官网mg游戏的评价和更深入的解释你的公司的产品和服务如何帮助你的澳门威尼斯人官网mg游戏成功. These case studies usually incorporate two voices – a narrator and the voice of your customer. These usually follow the “Problem, Solution, 格式-非常类似于他们的打印等效. 4. Product Demonstrations Show how your product works – highlight the features that differentiate it from your competitors. A software walk-through, a 3D cut-away, a high impact demo by a presenter are all excellent ways of showing how your product or service works. 5. Product Presentations 产品演示展示了产品如何澳门赌场推荐网址hgg的细节. 这些是最好的用来帮助你的澳门威尼斯人官网mg游戏和潜在澳门威尼斯人官网mg游戏区分你的产品和服务和你的竞争对手. Early on in the sales cycle you need to talk more about benefits – from the customer”s perspective. Product presentations explain how your product can help your customers solve their business problems. 确定你的澳门威尼斯人官网mg游戏在购买周期中的位置与细分你的受众同样重要. 6. Corporate Overview Corporate overviews are often the starting point for companies using video to promote their services. Corporate overviews are usually brief (2-3 minutes) and can include a short history, some location/facilities shots and introductions from your senior mangement team. 7. Executive Presentations 你是否准备每季度更新一次, 在你所在行业的一个重大事件中做出回应,或者定期做一次演讲,向你的所有选民展示你的领导团队的“面孔”和“声音”是很有价值的. 8. Staff Presentations Social media and other Web 2.0 trends have caused companies to reconsider how they communicate with their external audiences. Your senior leadership team should not be the first and only consideration for representing your company. 考虑展示那些推动公司日常运营的人变得越来越重要. Customer service representatives, 技术专家和传统员工都是这一新的企业视频类别的宝贵考虑因素. Surveys show that there is more trust associated with these employees than with senior management. 当你向组织中的有影响力的人推销产品时——相对于经济买家或决策者,你用你的澳门威尼斯人官网mg游戏和潜在澳门威尼斯人官网mg游戏能够联系到的人来代表你的公司尤其重要. 9. VLOG 视频博客已经在个人和专家博客网站上变得越来越受欢迎,现在也延伸到公司博客. 10. 公司设施或设备参观 虽然公司概况有很多目的,但公司设施或设备参观可以用来突出你的建筑的独特特点, and infrastructure, 展示你的业务范围和范围,或者突出你与竞争对手不同的特殊设备. (独特性当然是成功的关键) 11. 售后支持和维护视频 No one reads manuals. You can save thousands of dollars of post sale support by creating informative assembly, installation and maintenance videos for your products and services. 12. Overnight expert videos 如果你的服务区域比较大,或者是通过各种渠道进行销售,那么你就很有必要制作出专业的销售支持视频,突出关键卖点, features, benefits, objection handling and follow-up issues to consider by your direct or channel sales force. 13. Training 企业视频首先通过培训(服务)获得了声望, support, sales, personal development etc.),并继续成为视频的最佳用途之一. Online Video is a cost effective substitute to in-class training. You can also integrate video into online training management tools. 14. Health & Safety The cost of dealing with health and safety related issues within organizations continues to grow. Video is one of the most effective means of minimizing these costs. 15. Internal Communications 在大公司里,没有人有时间或兴趣去了解公司里的其他团队或职能是做什么的,或者它们存在的原因. 突出活动的内部视频, procedures and best practices can save money and lead to more effective communications. 它们也是一个很好的方式来炫耀你的当地英雄. 16. Recruitment Videos 找到最优秀的员工是任何公司最重要的功能,但相对较少的时间和金钱被分配到这一关键任务. 介绍公司员工的招聘视频, highlight corporate culture and promote the direction of the company can be very influential. 17. Employee orientation 一旦你的新员工加入了公司,员工培训视频是让新员工了解情况的好澳门威尼斯人官网mg游戏. Company history , structure, procedures, policies and codes of behaviour can all be communicated effectively with video. 一些雇主可能会寻求帮助,比如 Berke Assessment 协助评估新员工的新能力. 18. Marketing 像电子邮件营销和直接邮件这样的出站项目正在利用视频和富媒体作为一种更吸引人的方式来捕获和保持澳门威尼斯人官网mg游戏和潜在澳门威尼斯人官网mg游戏的注意力. 19. Landing pages and other web pages 在许多公司网站上,视频开始取代或补充文字和图形作为内容元素. Landing pages can offer a more compelling call to action with video. 20. Event Video 有很多澳门威尼斯人官网mg游戏可以利用花费在活动和展会上的大量时间和金钱来利用视频:当你让你的专家聚集在一个地点时,用摄像机捕捉演示. Capture speaking opportunities from your execs and re-purpose them on your website. Use the opportunity to video short testimonials from your customers while they are at your booth. Capture the event or trade show activities and share with the employees back at the office. 21. Video Press Releases 标准的四段新闻稿现在被视频和富媒体补充,以讲述一个更吸引人的故事. 22. Viral Video Many companies are testing viral video as a means of promoting their brand. 在娱乐价值最大化和品牌宣传最小化之间取得平衡是一个挑战. 23. Commercials 而广告商在选择如何在广播电视上花费他们的促销资金方面也变得越来越有选择性, 其他广告场所,如网上娱乐, online sponsorships, games, event sponsorships and in-theatre are starting to take the place of broadcast and cable commercials. 预计会有越来越多的视频屏幕出现在每座建筑上, device and structure offering an even more diverse set of advertising opportunities. 24. Company Lobby Video 高清屏幕随处可见——为什么不在大堂或接待处呢?在那里你可以给人留下良好的第一印象. 25. 市场调查,焦点小组和民意调查 现在,市场研究公司在收集原始统计数据的同时,也在收集坊间的反馈. Additionally, 在一些公司的帮助下,他们使用了ZQ Intelligence Behavioural Tracking等软件,以帮助从消费者的个人电脑中获取信息, smartphones (iOS and Android), and tablets, you can see how important gathering data about customers is important for any business. 如果这是你的新东西,看看网站,如 http://luthresearch.com/digital-measurement/technology/zq-intelligence 至少可以帮助你掌握一些基本的知识.

如果一张图片胜过千言万语,那么你的澳门威尼斯人官网mg游戏描述她喜欢和不喜欢你的新产品的视频是无价的. Go to YouTube to see how people are describing your products and services. 26. Community relations 如果你的公司在社区澳门赌场推荐网址hgg, being good corporate citizens, helping the environment, contributing to valuable causes – you should be capturing those efforts on video.

5 thoughts on “26种澳门威尼斯人官网mg游戏为您的公司使用在线视频

  1. Having a blog rank highly on important keywords is often perceived as expertise. Many people think If Google ranks a site on top, then they must be credible. It’s the combination of social and seo that helps site become popular.

  2. With this list it shows that all types of corporate communication have the potential to be replaced, or enhanced, with video. 视频应用仍处于起步阶段, 任何中型和大型企业都可以从竞争中脱颖而出,支持他们的销售队伍,以赢得更多的澳门威尼斯人官网mg游戏和收入.

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